The page flipping software helps convert any PDFs into interactive, digital flipbooks. Customizable branding, multimedia integration, mobile responsiveness, advanced analytics, inbuilt SEO optimization, integrated lead generation and seamless sharing across websites and social media are the seven most critical features to watch out for.
I can still vividly remember that first time I made the magic of a dull and lifeless PDF a digital flipbook. The actual page flipped with a nice little swish sound and I was hooked! This may seem like a minor tweak of the visuals, but it takes readers a completely different approach to your content. Reading is no longer a burden.
As I began to make digital catalogs and magazines, I soon found out that some software was better than others. Some platforms are clumsy and difficult, others provide a magic seamless experience that will have your readers wanting more. The selection of the appropriate tool is what can make or break the perception of your brand by your audience.
You need the right tools in your toolbox to produce impressive digital publications that turn readers into customers! I suggest taking a cup of coffee while you take notes, because we are going to get into the very best of the platforms available on the market! Let's take a look at the 7 key features you need to have in your page flipping software.
1. What benefits does customizable branding bring to a page flipping software?
You can brand the flipbook customarily, making it look like an extension of your own company. You don't want to end up with your stunning digital catalogue littered with the watermarks of another software company!
The best page flipping software enables you to add your own logos, select your precise brand colors, and tailor the background photo. This creates a cohesive and professional look. The addition of my own custom background and logo to my first flipbook turn it into a good quality digital magazine. Select software that you can completely customize to match the visual style of your brand to ensure that your readers immediately recognize your brand when they open the link.
2. What elements of the text does the graphics emphasize?
You can put static text there, but the magic comes in when you add rich media! The quality page flipping software allows you to add videos, audio clips, graphics (GIFs) and clickable hyperlinks to the digital pages.
When selling a product, you can show a video of the product in action beside the product description. I really enjoy putting a link that users can click over my product photos. It simplifies the reader's purchase process. In the case of a PDF, the audience is not so interested in the content and, therefore, does not stay engaged for as long as an interactive element can.
3. Why is it important that your page flipping software is mobile-friendly?
Mobile devices account for more than half the web traffic, so your digital publication needs to look great on smartphones and tablets. If a reader must use pinch, zoom and squint to read your content, they will close the window in seconds.
The best page flip software will automatically adjust to any screen size. The software should identify the device being used and adjust the text and pictures to be easily read. Before publishing flipbooks, I always test them on my phone. A small touchscreen, seeing the pages turn smoothly is so satisfying!
4. What are the tools for analytics and tracking that you need to check out?
Creating a gorgeous flipbook is only half the battle. It's also important to understand how people are interacting with it! Advanced analytics offer information on the number of views your document gets, how long each page is read for, and which links are most clicked.
This information can be used to determine what exactly your audience is interested in. For example, if everyone is spending 5 minutes on page 4, you're onto a winner as that content really resonates! You should search for page flipping software that is compatible with Google Analytics (or has a comprehensive in-built tracking dashboard).
5. What are some of the best SEO optimization features of your flipbook?
Search Engine Optimization (SEO) does not just go for normal blog posts. Your flipbooks may also appear in Google search results, resulting in free organic traffic that comes right to you.
The optimum page flipping software will extract the text on your PDF and render it searchable for search engines. It should also give you the option to edit the meta title, meta description and page keywords. My blog posts have seen a huge boost in views after optimizing my meta descriptions for my digital recipe book. This can be a vital feature for getting new viewers to find your content organically.
6. Do lead generation tools allow you to take emails?
Acquiring subscribers is a massive success to any business. Many of the best page flipping software platforms have inbuilt lead generation forms.
You can embed an email capture form in the center of the flipbook. You can even configure it so that the reader has to enter in his email address to view the rest of the publication. Excellent means both to build the list of your newsletter, and to offer valuable content.
7. How can you share and embed your flipbook?
If nobody can find a great flipbook then it won't do you much good! Sharing must be so easy with your software.
Be able to create a direct URL to share in email, a QR code to print and scan, and embed the flipbook directly on your own website. The embedding feature is my favorite! Nothing better than a working, page-turning book on the main page of your home page.
Conclusion
Impressing your audience and distinguishing yourself from the competition is as easy as turning hard copy PDFs into an interactive digital flipbook. If you choose page flipping software that has all of these seven attributes, then you are on the way to massive success! A fine software solution you can try for free for 15 days is PageTurnPro page flipping software.
Begin collecting your favorite PDFs, select a software platform that ticks all these boxes, and you're on your way to flipping. The new interactive experience will definitely be enjoyed by your readers!
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